Journal

Thoughtful preparation changes the story.

Practical notes from our work in home staging and real estate.

January 28, 2023

Is Home Staging Really Worth It?

A Maitland case study in showing buyers how an open plan can live.

June 24, 2019

A full-home presentation that gave a thoughtful renovation its moment.

February 24, 2019

Why staging remains a useful part of a listing strategy.

February 24, 2019

A useful way to help buyers picture the life behind the listing photos.

February 24, 2019

Four reasons a vacant home benefits from a considered point of view.